Sending a business message to a group of users via email is called email marketing. Using this marketing method has the feature of sending all kinds of content to customers via email. Existing services enable users to have no restrictions on sending e-mail and track the status of sent e-mails. In addition, email marketing can help a business’s brand awareness and loyalty by generating website traffic and tips and user registration on the website.
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Table of Contents
Market / Industry segment of email marketing
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2020 | 7.5 | 7 | 13.30% | Globe news wire |
| 2019 | 7.5 | 9 | 19.90% | Zion market research |
| 2016 | 4.51 | 9 | 19.60% | PR news wire |
| 2016 | 4.51 | 9 | 19.60% | Transparency market research |
| 2018 | 6.02 | 8 | 18.88% | Verified market research |
Influencing factors that changes market size of email marketing
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of the email marketing
Direct drivers:
- Increasing number of mobile phones
- Internet penetration
- Awareness of email marketing
Reverse drivers:
- Increasing number of spam emails
- Failure to deliver email to the target recipient
This market may also be threatened by following risks:
In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is the identification of risks in the market in order to perform risk management. The market of email marketing may also be threatened by the following risks:
- Reputation risk
- Competition risk
- Technology risk
Download market of Email Marketing (2020-2025) :
