In the 21st century, due to the increase in working time and the demanding situations each person faces every day, per capita mobility and exercise has been declining sharply. In addition, unhealthy eating habits and modern lifestyle adds obesity to the list of human problems in this era. One of the least expensive and least complex ways to lose weight and have a healthy lifestyle is to exercise and have physical activity; therefore, fitness mobile applications with high-accessibility have been developed.
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Market / Industry segment of fitness applications market
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2020 | 3.4 | 6 | 21.10% | Grand view research |
| 2018 | 2.7 | 8 | 29.00% | MarketWatch |
| 2016 | 17.9 | 7 | 19.60% | Allied market research |
| 2019 | 3.312 | 6 | 25.61% | Business wire |
| 2020 | 4.16 | 7 | 20.81% | Verified market research |
Influencing factors that changes market size of fitness applications
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of fitness applications
Direct drivers:
- Good economic conditions
- Penetration of smartphones
- Corona pandemic
- Obesity
- Sedentary lifestyle
Reverse drivers:
- The price of smart phones
- high initial investments required for technology upgrades and changing consumer preferences
Your startup has crossed Death Valley, and it has had at least 2 funding rounds? Discounted Cash Flows (DCF)
Your startup has had at least one funding round, you are advised to use Multiples method for valuation.
Your startup is at pre-seed and seed funding rounds, you are advised to use the Score Cards Method, Risk Factors Summation method to value your startup.
The market of fitness applications may also be threatened by following risks:
In all different markets and industries, risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is identification of risks in the market in order to perform risk management. The market of fitness applications may also be threatened by the following risks:
- Competition risk
- Technology risk
- Reputation risk
