The development of technology has created profound changes in the form of marketing so that active presence in social networks is recognized as one of the basic principles of digital marketing; therefore, each brand needs to choose an influencer to communicate with its customers for closer interaction and communication with the target customer. The strong presence of Millennials in various roles of influencer marketing market as a customer, influential person, and the brand owner has contributed to its increasing growth.
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Table of Contents
Market / Industry segment of Influencer Marketing
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2019 | 5.5 | 5 | 32.40% | Marketandmarket |
| 2020 | 6.96 | 5 | 30.6 | PRNewswire |
| 2018 | 4.6 | 7 | 26% | Grandviewresearch |
| 2019 | 6.96 | 6 | 30.60% | KBVresearch |
| 2020 | 6.96 | 5 | 30.60% | Menafn |
Market / Industry segment of Influencer Marketing
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of the influencer
Direct drivers:
- Increasing demand for video and graphic content
- Acceptance of influencer marketing
- Need for image (identity) for brands
Reverse drivers:
- Lack of knowledge about technology
- Lack of professional influencers
In all different markets and industries, risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is identification of risks in the market in order to perform risk management. The market of the influencer may also be threatened by the following risks:
This market may also be threatened by following risks:
- Reputation risk
- Sales and marketing risk
- Management risk
- Litigation risk
- Legislation risk
Download market map of Influencer Marketing:
