With the increase in the number of smartphones and tablets and the widespread penetration of the Internet, it was predicted that gamers of console and computer games would turn to mobile games due to their lower cost and high availability. The main income of developers is from sales and advertisement. Due to the low income rate that gamers have, one of the major challenges in this market is the low financial ability of gamers to buy full versions of the games.
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Market / Industry segment of mobile games
Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
2017 | 79.12 | 6 | 7.40% | Prnewswire |
2016 | 41.9 | 5 | 3.10% | BCCreserach |
2017 | 79.12 | 9 | 7.04% | Visionresearchreports |
2015 | 77.66 | 6 | 6.10% | Atorzresearch |
2015 | 77.66 | 7 | 10.61% | Zionmarketresearch |
Influencing factors that changes market size of mobile games
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of digital photography
Direct drivers:
- Increase in professional photography
- Influence of photo-sharing social networks
- Increasing young population
Reverse drivers:
- Enhancement of simple photo-editing tools on mobile phones
- Increased quality of mobile phone cameras
This market may also be threatened by following risks:
In all different markets and industries, risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is identification of risks in the market in order to perform risk management. The market of digital photography may also be threatened by the following risks:
- Competitors risk
- Reputation risk
- Technology risk