Tourism and travel industry, especially online hotel reservation and travel services sector, has undergone a fundamental changes in recent years, which is mostly due to digitalization and technological advancement. High availability and development of communication and electronic devices such as laptops and smartphones, the Internet penetration and rising surplus revenues are among the factors driving the growth of the online travel booking platform market, although temporary issues such as insecurity and war in some countries can have a negative impact on this market.
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Market / Industry segment of online booking platform
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2017 | 700 | 9 | 12.10% | Zion market research |
| 2019 | 780 | 9 | 12.00% | MenaFN |
| 2017 | 570.25 | 6 | 13.16% | Marketwatch |
| 2016 | 580.31 | 6 | 11.10% | Allied market research |
| 2017 | 765 | 9 | 12.10% | Globe news wire |
Influencing factors that changes market size of online booking platform
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of online booking platform.
Direct drivers:
- Internet penetration
- Increase of surplus income
- Increasing young population
Reverse drivers:
- Insecurity conditions of the country of destination
- Corona pandemic
- High costs of travelling
Your startup has crossed Death Valley, and it has had at least 2 funding rounds? Discounted Cash Flows (DCF)
Your startup has had at least one funding round, you are advised to use Multiples method for valuation.
Your startup is at pre-seed and seed funding rounds, you are advised to use the Score Cards Method, Risk Factors Summation method to value your startup.
The following risks may threaten this market.
In all different markets and industries, risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is identification of risks in the market in order to perform risk management. The market of online booking platform may also be threatened by following risks:
- International risk
- Reputation risk
- Sales and marketing risk
- Funding risk
