In recent years, due to the influence of social networks and the development of tools for analyzing its data, decision-making, efficiency, and customer satisfaction of Internet businesses have increased. Despite concerns about the breach of privacy, analyzing social media data will make the brand owner one step closer to their target audience or customer, and as a result, this awareness will develop a strategy for content authoring, identifying strengthening.
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Table of Contents
Market / Industry segment of social media analytics
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2020 | 3.6 | 5 | 34.10% | Market and market |
| 2019 | 5.46 | 6 | 28.20% | Mordor Intelligence |
| 2014 | 1.269 | 8 | 29.20% | Allied market research |
| 2017 | 2.7 | 5 | 28.51% | Zion market research |
| 2020 | 3.6 | 5 | 34.10% | Globe news wire |
Influencing factors that changes market size of social media analytics
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of social media analytics
Direct drivers:
- Influence of social networks
- The influence of social network marketing
- The emergence of technology and methods based on data analysis
Reverse drivers:
- Lack of tools for accurate analysis of social networks
- Lack of specialist for social network’s data analysis
This market may also be threatened by following risks:
In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is the identification of risks in the market to perform risk management. The market of video Streaming may also be threatened by the following risks:
- Reputation risk
- Competition risk
- Technology risk
- Funding risk
Download market of social media analytics (2020-2025) :
