A glance at the market of social media management (2020-2025)

social media managemen
Market Research

In recent years, with the increasing acceptance of social networks by the government, Fintech, retail, and e-commerce, content management has become very important, considering that customer relationship and interaction in the social network play a key role in new marketing strategies companies. These platforms allow companies to collect customer data and analyze their buying behavior to develop new strategies and improve them.

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Market / Industry segment of social media management

Market / Industry segment of social media management

Base YearMarket size(B$)Duration(YEAR) CAGR(%)Source Name
2018 14.1 5 14.10%Market and market
201814.15 14.10%PR news wire
2018 3.29 5 28.60%KBV research
20189.25 14.10%Swire
2019 9.36 8 14.12%Maximize market research

Influencing factors that changes market size of social media management

The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of social media management

Direct drivers:

  1. Increasing the number of social network users
  2. Internet penetration
  3. Increasing number of online businesses

Reverse drivers:

  1. Lack of professional social media managers
  2. Insufficient development of marketing analysis tools

This market may also be threatened by following risks:

In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment identifying risks in the market to perform risk management. The market of social media management may also be threatened by the following risks:

  1. Reputation risk
  2. Competition risk
  3. Technology risk
  4. Sales and marketing risk
  5. Funding risk

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