In recent years, with the increasing acceptance of social networks by the government, Fintech, retail, and e-commerce, content management has become very important, considering that customer relationship and interaction in the social network play a key role in new marketing strategies companies. These platforms allow companies to collect customer data and analyze their buying behavior to develop new strategies and improve them.
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Market / Industry segment of social media management
Market / Industry segment of social media management
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2018 | 14.1 | 5 | 14.10% | Market and market |
| 2018 | 14.1 | 5 | 14.10% | PR news wire |
| 2018 | 3.29 | 5 | 28.60% | KBV research |
| 2018 | 9.2 | 5 | 14.10% | Swire |
| 2019 | 9.36 | 8 | 14.12% | Maximize market research |
Influencing factors that changes market size of social media management
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of social media management
Direct drivers:
- Increasing the number of social network users
- Internet penetration
- Increasing number of online businesses
Reverse drivers:
- Lack of professional social media managers
- Insufficient development of marketing analysis tools
This market may also be threatened by following risks:
In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment identifying risks in the market to perform risk management. The market of social media management may also be threatened by the following risks:
- Reputation risk
- Competition risk
- Technology risk
- Sales and marketing risk
- Funding risk
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