A glance at the market of web analytics (2020-2025)

web analytics
Market Research

Collecting web data for analysis and measurement is very important for online businesses. This will show the strategic business practices of the target market, the number of visits, and bounce rate; it will facilitate deciding on improving strategies. Competition between websites, online stores, and digital businesses has increased; hence, examining web pages and their improvement is among the key factors to increase sales.

If you are interested in having more information on the market maps published in other fields, you can read ” What is market research? In this article, we have compiled all the market maps published in Retiba.

Market / Industry segment of web analytics

Base Year Market size(B$) Duration(YEAR) CAGR(%)Source Name
2019 2.59 6 19.96%Market research future
2019 3.22 6 19.60%KBV research
20192.9 8 17.30%Verified market research
2019 3.22 6 19.50%GlobeNewswire
2018 2.63 8 19.30%Allied market research

Influencing factors that changes market size of web analytics

The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of web analytics

Direct drivers:

  1. Development of web-data analysis tools
  2. Increase of e-commerce websites
  3. Internet penetration

Reverse drivers:

  1. Lack of accurate analysis tools
  2. Lack of sufficient awareness
  3. Lack of professional specialists

This market may also be threatened by following risks:

In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment identifying risks in the market to perform risk management. List of this market risk:

  1. Technology failure risk
  2. Data disclosure risk
  3. Cybersecurity risk

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