Collecting web data for analysis and measurement is very important for online businesses. This will show the strategic business practices of the target market, the number of visits, and bounce rate; it will facilitate deciding on improving strategies. Competition between websites, online stores, and digital businesses has increased; hence, examining web pages and their improvement is among the key factors to increase sales.
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Table of Contents
Market / Industry segment of web analytics
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2019 | 2.59 | 6 | 19.96% | Market research future |
| 2019 | 3.22 | 6 | 19.60% | KBV research |
| 2019 | 2.9 | 8 | 17.30% | Verified market research |
| 2019 | 3.22 | 6 | 19.50% | GlobeNewswire |
| 2018 | 2.63 | 8 | 19.30% | Allied market research |
Influencing factors that changes market size of web analytics
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of web analytics
Direct drivers:
- Development of web-data analysis tools
- Increase of e-commerce websites
- Internet penetration
Reverse drivers:
- Lack of accurate analysis tools
- Lack of sufficient awareness
- Lack of professional specialists
This market may also be threatened by following risks:
In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment identifying risks in the market to perform risk management. List of this market risk:
- Technology failure risk
- Data disclosure risk
- Cybersecurity risk
