What is financial forecasting and how is it performed?

Financial Analysis
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Financial forecasting means estimating a company’s performance in future revenues and expenses. It is clear that this forecasting process will be difficult for most entrepreneurs and will challenge them. But that doesn’t detract from the importance of business financial forecasting.

What is financial forecasting? 

Especially large and mature companies are highly dependent on this forecast. In fact, these companies will not be able to make the right decisions without anticipating the future and will experience high uncertainty. Naturally, a company with high uncertainty will not be able to make the right decision to achieve the desired result. 

Although it is difficult to predict and calculate a company’s financial status, fortunately, there are companies like Retiba that can guide you in this area. But first and foremost, it’s important for you to learn a little more about financial forecast to better understand its importance. 

Financial forecasting in current and future business models 

You believe in your business and you know that your company has great potential. But the main question is, what is your plan for making money from this initial plan? What kind of plans do you have to turn this potential into reality? 

Of course, you can’t give everything away by chance, luck, and leave. To scale your business and finalize your idea, you need to plan and use existing business models so that you can predict the future of the company based on the decisions you make today. To achieve the desired result, it is necessary to consider the various issues and aspects of the work. Also keep in mind that you should not become too much happy about the company’s performance in the short term in any way, because what is effective in the short term may not have the same result in the future. 

By analyzing and predicting the company’s financial status in the future, you may find that the path you take requires high funding and may lead to instability. Or, for example, too much investment will reduce operating profit margins. 

If you have a business model that meets your needs right now, you can anticipate the future, identify resources, decisions, and whatever it takes to maintain this situation, and act accordingly. For example, suppose that the company has grown exponentially, and future forecasts indicate that you will soon need to raise large external capital. In this case, you can maintain the company’s growing trend by taking timely action and meeting this need. 

What do future financial forecasts contain? 

The most important thing to consider for future financial forecasting is the assumptions that affect our calculations. These assumptions, especially when developing a business, need to be taken seriously and properly identified. Only by anticipating these assumptions timely, will you be able to identify the break-even point. In this way, you can detect deviations from the path and take the necessary steps to correct this path. 

For example, you assume that the break-even point is where your marketing will provide a minimum conversion rate of 5%. By setting this default, you will definitely pay much more attention to marketing and conversion rate, and if the conversion rate is low, you will react and try to bring it closer to the defined criterion. The importance of business forecasting becomes clearer when you compare it to the confusion of an entrepreneur who has no tools to control and monitor the performance of their business or has not set the right criteria for it. 

In summary, the company’s financial forecast provides a glimpse into the company’s current and future performance: where you are now and where you are going in the future. So predicting the future is by no means a waste of time. This is the best way to find the path to business success. The direction of a company and business should be based on the projected income and expenses and not on the assumptions you make. 

Future forecasts are also important for investors because they do not pay much attention to the company’s current performance figures. What matters to them is the process, the need for funding, and ultimately the position that your business will take in the future. 

One of the services of Retiba Online Consulting Service is to help businesses to value and predict their financial status in the future. Since all businesses need to have a realistic picture of their current and future position, we suggest you use the expertise and experience of our experts to spend your money and energy in the right direction and get the desired result. 

What stage is your startup at? Value your startup online with Retiba’s software free of charge.

Your startup has crossed Death Valley, and it has had at least 2 funding rounds? Discounted Cash Flows​ (DCF)

Your startup has had at least one funding round, you are advised to use Multiples method for valuation.

Your startup is at pre-seed and seed funding rounds, you are advised to use the Score Cards Method, Risk Factors Summation method to value your startup.

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1 Comment. Leave new

  • Assistant to the regional manager
    November 8, 2020 6:01 am

    What is the Problem in making Vision/Values as goal indicators for evaluation of Effectiveness?


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