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Startups are small newborn companies that do not have the ability to spend millions of dollars to attract customers and advertising. That’s why marketing and attracting customers on the Internet will be easier and less expensive for them. This customer acquirement can be done with SEO and content, which is why smart business owners are interested in SEO and content in their startup. How familiar are you with SEO analysis and content creation? Do you know what SEO and content have to do with each other? Did you know that many startups in the world have been able to make millions of dollars by properly planning their SEO and content? Join Retiba in this article to take a look at this type of analysis. If you are a business owner or want to enter this field, this article will be very useful for you.
What is content creation and what does SEO analysis mean?
Content creation is a set of activities in which a startup provides information about its service or product or the field of work in which it operates. This content is in various forms such as text, image, audio and video. This content is usually published on the Startup website or its social media channels so that those interested can gradually be attracted to this information and visit these channels and websites continuously. This loyalty may help the companies to sell the product and service.
Before defining SEO and content analysis, SEO must also be defined. Search engines usually have robots that index website information and rank it. SEO is a set of techniques through which a startup’s website ranks higher in Google’s robot ranking. Content is also one of the criteria that makes a site better ranked in search engines. In fact, content creation is one of the SEO methods.
What is SEO and Content Analysis?
This type of analysis refers to a set of activities in which the content and SEO of a startup are examined from different aspects. Usually during the process of this analysis, business owners use these questions to examine the strengths and weaknesses of their SEO and content
- Is the content generated by the startup attractive and useful to the customer?
- How many customers have been attracted through social media?
- What activities have been done to improve the ranking of startup websites in search engines?
- What kind of marketing methods are appropriate for the service provided by the startup?
- What kind of plans have been used to improve people’s access to the Startup website through search engines?
This type of analysis allows business owners to get a clear picture of the status of content production and SEO in a startup. Of course, the SEO field is a vast field, and business owners either have to spend a lot of time learning and doing the processes themselves or hiring an expert to do so. Choosing keywords for search, link exchange, website headlines, working with multimedia content, speeding up website loading, optimizing photos, working with blogs, and forums are just some of the tasks that a SEO expert needs to do. Published content must also be in accordance with SEO principles. The attractiveness of the published topics, having exclusive content, the observance of the content publishing structure is also part of the conditions of a suitable content for publishing on websites and social networks to improve SEO.
Key points for content and SEO analysis
Before planning SEO strategies and analyzing SEO and content, it is best to follow certain principles that come from many years of experience of experts in this field. In the following, we will examine some of the most important of these points and principles.
Set specific goals for your SEO
One of the things to keep in mind when looking at SEO is to set specific goals and take steps to achieve them. For example, reaching a certain amount of content over a period of time or reaching a certain rank after a period of SEO activity can determine your destination. Once you know the destination, it’s easier to get there.
Dedicate a specific budget for SEO and content
Without a specific budget, your SEO and content will usually not work well. The reason for this is that while you are competing for a better ranking in Google, most of your competitors have a large budget to win this competition.
Allocating budget to analyze SEO and content will make you be able to do anything needed and you can easily hire a good expert or consider big strategies for SEO progress. The budget for SEO is much lower than other advertising budgets. Since most startups are unable to pay millions of tomans in advertising budgets, SEO is a shortcut to attract customers.
Start the SEO process from the beginning
You should start SEO before starting a website. Many successful startups start their SEO activities before starting their official activity and completing the website. You may be wondering how it is possible to start SEO activities before completing a website.
We said that SEO is not just limited to a startup’s website. Social networks are places where you can connect with the customer even before the website is completed. Many small businesses only connect with their customers through social media. Virtual advertising through communication channels such as email and SMS can also be part of your content and SEO analysis activity for your startup.
Another important point to know in this regard is that Google robots monitor your website from the first day, and if you do not start SEO before completing your website, the mistakes you make in designing the website are indexed by Robots, which prevents your SEO from improving for a long time.
The final word
In this article, we took a look at content and SEO analysis and saw that it is considered as one of the most important activities in developing a startup website. Take the advice given in this article seriously and try to work on SEO with accurate planning.