The growing popularity of social media and the custom of sharing in them has transformed the digital photography market. With the advent of camera technology and various photo-editing tools, photographers can easily use technology while consumers take professional photos without specialists. The Internet, as one of the drivers of the market, has created a revolutionary market among the young population, so in the coming years, the demand for professional digital photography as entertainment will be increasing.
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Market / Industry segment of digital photography
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2017 | 79.12 | 6 | 7.40% | PRNewswire |
| 2016 | 41.9 | 5 | 3.10% | BCCreserach |
| 2017 | 79.12 | 9 | 7.04% | Visionresearchreports |
| 2015 | 77.66 | 6 | 6.10% | Atorzresearch |
| 2015 | 77.66 | 7 | 10.61% | Zion market research |
Influencing factors that changes market size of digital photography
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of digital photography
Direct drivers:
- 1. Increase in professional photography
- 2. Influence of photo-sharing social networks
- 3. Increasing young population
Reverse drivers:
- 1. Enhancement of simple photo-editing tools on mobile phones
- 2. Increased quality of mobile phone cameras
This market may also be threatened by following risks:
In all different markets and industries, the risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment identifying risks in the market to perform risk management. The market of digital photography may also be threatened by the following risks:
- Competitors risk
- Reputation risk
- Technology risk
