The cosmetics market includes a wide range of cosmetics, skin care products, hair care products, beauty products, etc. Initially, artificial raw materials were used to produce these products, but with the widespread investigations and advancement of technology, the use of natural raw materials has become common. Changes in lifestyle, and increased surplus revenues has raised the use of cosmetics day by day. In addition, changes in marketing strategies of manufacturing companies via social media tools has encouraged younger age groups to use cosmetics.
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Market / Industry segment of cosmetics market
| Base Year | Market size(B$) | Duration(YEAR) | CAGR(%) | Source Name |
| 2019 | 261.17 | 6 | 5.75% | Market research future |
| 2018 | 297.61 | 8 | 5.10% | Fortune business Insights |
| 2016 | 333.85 | 6 | 4.30% | Allied market research |
| 2018 | 435.47 | 8 | 5.10% | Data bridge market research |
| 2019 | 50.9 | 6 | 5.20% | PR news wire |
The size of the market value changes under the influence of many factors; the increase and decrease in the rate of these influential factors leads to changes in the value of the market size, which is provided by direct and reverse drivers in the market of cosmetics.
Influencing factors that changes market size of cosmetics
Direct drivers:
- The growth of e-commerce
- Social media advertising
- Internet and media penetration
Reverse drivers:
- Increase of non-standard and counterfeit products
- Awareness of the side effects of cosmetics
Your startup has crossed Death Valley, and it has had at least 2 funding rounds? Discounted Cash Flows (DCF)
Your startup has had at least one funding round, you are advised to use Multiples method for valuation.
Your startup is at pre-seed and seed funding rounds, you are advised to use the Score Cards Method, Risk Factors Summation method to value your startup.
The market of cosmetics may also be threatened by following risks:
In all different markets and industries, risk is always one of the factors that business founders should be sufficiently aware of. The first step is risk assessment is identification of risks in the market in order to perform risk management. The market of cosmetic may also be threatened by the following risks:
- Legislation risk
- Competition risk
- Reputation risk
- Manufacturing risk
